How generative AI is already changing how we work

AI is already impacting business, employees and the wider economy. The advent of generative artificial intelligence (AI) has ushered in a new era of efficiency and innovation, fundamentally altering the landscape of how we work. This powerful technology, exemplified by offerings such as Chat GPT, has already begun to revolutionise various industries, reshaping workflows, decision-making […]

Customers want experiences

Online business models are great, but there is a reason why Ikea and Lego are opening physical stores. Traditionally, businesses focused on developing high-quality products to meet customer needs and expectations. However, the modern consumer is not merely seeking a transactional exchange – they crave a holistic experience that goes beyond the tangible features of […]

Be the disrupter

Disrupters are the firms that come up with new ideas and challenge the way things are done. In order to become a disrupter in your market, your firm must be prepared to innovate relentlessly, challenge norms and redefine industry standards. If you want to succeed, you need to understand your target audience, their needs, pain […]

The art of persuasion

Building a successful business means persuading people to exhibit the right behaviours. The ability to sway opinions, convince stakeholders, and drive desired outcomes is a skill that sets exceptional business leaders apart from the rest. A cornerstone of effective persuasion lies in understanding the target audience. Do your research and try to empathise with the […]

Data Management

How to implement an effective data management strategy. Small and medium-sized businesses (SMBs) must adopt an effective data management strategy to remain competitive in today’s data-driven world. However, limited resources and expertise often pose significant challenges for SMBs in implementing such practices. Here are some key steps for developing and implementing an effective data management […]

Website accessibility

Is your firm’s website accessible and inclusive? In our highly digitalised business world, creating a website that is accessible and inclusive is no longer just an optional add-on, but rather a crucial element for success. Not only does it ensure that all users can access and navigate your content, but it also sends a positive […]