How generative AI is already changing how we work

AI is already impacting business, employees and the wider economy. The advent of generative artificial intelligence (AI) has ushered in a new era of efficiency and innovation, fundamentally altering the landscape of how we work. This powerful technology, exemplified by offerings such as Chat GPT, has already begun to revolutionise various industries, reshaping workflows, decision-making […]

Customers want experiences

Online business models are great, but there is a reason why Ikea and Lego are opening physical stores. Traditionally, businesses focused on developing high-quality products to meet customer needs and expectations. However, the modern consumer is not merely seeking a transactional exchange – they crave a holistic experience that goes beyond the tangible features of […]

Be the disrupter

Disrupters are the firms that come up with new ideas and challenge the way things are done. In order to become a disrupter in your market, your firm must be prepared to innovate relentlessly, challenge norms and redefine industry standards. If you want to succeed, you need to understand your target audience, their needs, pain […]

Experimental Marketing

Today’s customers want to buy experiences rather than just products. Customers are constantly being bombarded with marketing campaigns from different companies. As such, captivating the attention and securing the loyalty of consumers has become a real challenge. Experiential marketing can help you to cut through the noise and reach your target market. Experiential marketing transcends […]


How could the latest social media platform work for businesses? Threads is a new social media channel created by Meta Platforms (formerly known as Facebook) which was launched in July this year. Threads went live on both the Apple and Android app stores in 100 countries and signed up more than 100 million users in […]

The art of persuasion

Building a successful business means persuading people to exhibit the right behaviours. The ability to sway opinions, convince stakeholders, and drive desired outcomes is a skill that sets exceptional business leaders apart from the rest. A cornerstone of effective persuasion lies in understanding the target audience. Do your research and try to empathise with the […]